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By California Business Journal.

Small business executives and owners from around the U.S. will gather in San Diego March 27-29 to discover new content, social media and search engine marketing techniques at the National Summit on Small Business Digital Marketing March 27-29 at The Dana on Mission Bay.

Online and digital marketing is more important now than ever before, but many business owners feel like they’re spinning their wheels with extra social media posts, email blasts, and working on their website without getting the business results they need.

With more than 50% of small business owners and marketers handling some specific day-to-day aspects of their own digital marketing strategy on top of their other duties, it’s vital to work smarter when it comes to planning and executing specific marketing activities.

Top small business marketing leaders and experts from across the country will be sharing new insights on what digital marketing techniques are most important to ensure your work is equally rewarded with results.

Keynote speakers include Tyler Sickmeyer, Owner & CEO of Fidelitas Development; Murray Newlands, Founder of Sighted.com and Co-Founder of Due.com; Avi Arya, Founder of Internet Moguls, Asia’s Largest Hospitality Digital Marketing Firm; Paul Tobey, Best-Selling Author of Suggestology: How to Get What You Want by Asking the Right Questions.

Panel, Roundtable and Workshop speakers include Jeff Ferguson, CEO at Fang Digital Marketing; Roberta Kiphuth, President at Detati Digital Marketing; Sam Khorramian, Owner & Founder, Big Block Realty; Jimmy Hendricks, CEO at Lightpost Digital; Martin Reiman, Founder & Vice President at Shake Smart, Inc.; Giovanni Gallucci, Award-Winning Photographer & Social Media Strategist at Gallucci.net; Jamie Nacach, Founder & Marketing Strategist at Bloominari; Derric Haynie, CEO at Vulpine Interactive; Douglas J. Doherty, VP of Marketing at Amped Local Internet Marketing; Eric Strate, Digital Marketing & SEO Expert at Ericstrate.com; Alistair Goodman, CEO at Placecast; Linda Rosenberg, President of Linda Rosenberg Marketing Consulting; Dan Janal, President of PR Leads; Dan Janal, President of PR Leads; and Alan Bush, Director of Strategy at Ignite Visibility.

Here is the agenda for March 28:

4:00 pm, Keynote Speaker: Paul Tobey, CEO & Founder, Training Business Pros. Topic: 3 SURPRISING CONTENT MARKETING TRENDS THAT WILL MAKE A DIFFERENCE TO YOUR 2017.

Panel topic: TAKE YOUR CONTENT STRATEGY TO THE NEXT LEVEL. Choose the Right Topics, Distribution Channels & Measurement Metrics to Achieve Your Results. Panel includes Roberta Kiphuth, President, Detati Digital Marketing; Alan Bush, Director of Strategy, Ignite Visibility; and Dan Janal, President, PR Lead.

March 28 events include:

Keynote Speaker: Murray Newlands, Author, Online Marketing: A User’s Manual. Topic: SHIFT YOUR SOCIAL MEDIA MARKETING PARADIGM: Unlock New Opportunities by Changing How You View & Execute Your Strategy.

Panel discussion: OPTIMIZE YOUR SOCIAL MEDIA APPROACH: Determine the Right Voice, Tactics, Budget & Goals to Accelerate Your Business. Panel features Derric Haynie, CEO, Vulpine Interactive; Douglas J. Doherty, VP of Marketing, Amped Local Internet Marketing.

Keynote speaker: Avi Arya of Internet Moguls, Asia’s Largest Hospitality Digital Marketing Firm. TRANSFORM YOUR LOCAL BUSINESS INTO A GLOBAL ENTERPRISE: Leverage Social Media to Grow Your Business in Our Connected World.

Afternoon lecture highlights:

THINKING BEYOND AN EMAIL CAMPAIGN: How to Design an Automated, Yet Personalized Content Delivery Process. Presented by Jamie Nacach, Founder & Marketing Strategist,Bloominari.

INTEGRATING VIDEO INTO YOUR SOCIAL MEDIA STRATEGY: How to Use Explainer Videos, Customer Interviews, and More to Drive Interaction. Presented by Giovanni Gallucci, Award-Winning Photographer & Social Media Strategist, Galluci.ne.

WHAT HAPPENED TO MY GOOGLE RANKINGS? The Best Home Page Layouts & Blogging Templates to Drive Stronger Traffic to Your Website. Presented by Paul Tobey, CEO & Founder, Training Business Pros.

NATIVE CONTENT ADVERTISING: How to Give Your Most Effective Content a Boost through Smarter Paid Placement, Presented by Alistair Goodman, CEO, Placecast.

FACEBOOK MARKETING 2.0: How to Use Facebook in Conjunction with AdWords to Improve Customer Onboarding, Presented by Jeff Ferguson, CEO, Fang Digital Marketing.

LOCAL SEARCH:  How to Optimize Your Website for Maximum Local Reach, Presented by Jimmy Hendricks, CEO, Lightpost Digital.

HOW TO BUILD INTEGRATED MARKETING CAMPAIGNS THAT CONVERT: Effectively Capture & Nurture Online Leads from Prospect to Sale and Beyond, Linda Rosenberg, President, Linda Rosenberg Marketing Consulting.

TAKING YOUR DIGITAL MARKETING STRATEGY TO THE NEXT LEVEL: Ideas, Advice & Insights from Small Businesses Doing BIG Things. Panel features Sam Khorramian, Owner & Founder, Big Block Realty; Martin Reiman, Founder & Vice President, Shake Smart, Inc.; and Linda Rosenberg.

The Dana on Mission Bay

Key Summit links:

  • https://www.eventbrite.com/e/national-summit-on-small-business-digital-marketing-tickets-30804438906;
  • http://www.mysbdm.org/summit;
  • https://www.meetup.com/San-Diego-Digital-Marketing-Experts/events/237571771/.

About The Dana on Mission Bay

The Dana on Mission Bay is a spectacular waterfront resort enveloped by tropical landscaping. Overlooking the majestic Mission Bay, it delivers an exceptional lodging experience in a casual, relaxed atmosphere and features such amenities as two outdoor, heated swimming pools, fitness center, private marina, and watersport and bicycle rentals on site.

The location is both family- and business-friendly. The Dana on Mission Bay, which is a pet-friendly venue, is less than one mile to Mission Beach and Belmont Park. It is the closest hotel to SeaWorld San Diego and a short drive to the San Diego Zoo and the San Diego Convention Center.

For more, go to http://www.thedana.com/.