What clients are saying about the impact and quality of California Business Journal

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Rick Weinberg, Editor of California Business Journal

Sandeep Shah, Attorney, Shah Sheth LLC, Costa Mesa, Calif. “I recently had the pleasure of sitting down with Rick Weinberg to discuss his interest in writing a story about me and my law firm – Shah Sheth LLP – for California Business Journal.  I have never been interviewed previously in my career, let alone had a story written about me and/or my law firm.  However, knowing about Rick’s extensive and prestigious background in print and television media, I had no reservations about meeting with Rick. He has an amazing style.  He asks questions, but lets you “talk” and tell your “story.”  Once we got going, Rick’s poignant questions made it very easy to tell my story.  He recorded it all, and then a few days later showed me a copy of the story that he had put together from our interview.

Needless to say, I was blown away by the grace with which he was able to take my words and weave them into an elegant tale about me for which even I was surprised and excited to read. Rick’s vast experience as a writer was on display and it was easy to see that experience and expertise come through so eloquently on the pages that he had written.  His hard work and talents are apparent in every story that he writes.

Once Rick’s article about me and my law firm went “live” on his website and on Facebook/Twitter/LinkedIn, I immediately began receiving comments, posts, likes, and questions from numerous individuals who had read the article. In fact, the day after the article was posted, a new client contacted me to say that she was about to hire another law firm, but once she read my article, she wanted to come and meet with me first.  Later that day, I met with the client, and she retained my law firm immediately….all due to Rick’s article. I cannot thank Rick enough for his fantastic article about me and my law firm.  He is an amazing writer and it absolutely showed. Read Sandeep Shah’s story here

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Matt Larson, CEO, Promontory Investments: Thank you for the fabulous article you wrote about myself and my business. Since the article was published, we have received a substantial amount of praise from our current investors, friends and family. There is always a need for individuals to invest their hard earned savings into safe secure investments with a trusted partner. This article helped those that I had prior relationships with that were unsure, take a step forward with us in confidence. The way you articulated and designed the article was very easy to follow and informative. Click here to read the article on Matt Larson.

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Jeff Moses, Chief Marketing Officer, PowerOne Corp.:  Thank you for your recent feature article covering PowerOne Corporation (“Power Play”) in the California Business Journal. The response to the piece has been exceptional, both internally and by the investment community. Your ability to clearly communicate our company’s value proposition to our audience is tremendous. Just this morning I learned of two new investors who decided to participate in our offering based on the article. I highly recommend the California Business Journal to any firm seeking to enhance their exposure, reputation or visibility to the investment community. We value your professionalism, writing acumen, and, most importantly, your ability to tell our story in a way that makes perfect sense to readers.  Read PowerOne Corp. story here

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Reader Daniel Hunter: “I just read your CBJ piece on Adnan Shennib and iHEAR. I wanted to express my appreciation for a well crafted read, as well as your attention to the real story being Adnan’s character. It’s not often stories capture the heart of the entrepreneur beyond the business-as-usual celebration of ambition and competitive fervor. Well done.” Read iHEAR article  here.

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Hayden Hammerling, Real Goods and Solar living Center: On behalf of my team (and my boss) I want to thank you for the fantastic article and the great buzz it generated! I am a local celebrity because of you writing prowess. Read article here

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Steve Smith, Growth Source Coaching: “I just wanted to acknowledge you again for the article you wrote about me and my coaching business. It’s the best marketing piece I have.” Read article here

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Steve Gambhir, President, Ergo 21: “We were very fortunate in working with Rick Weinberg in our marketing efforts to get our story out in the media. Rick took a great amount of time in researching our business, making a recording of our interview and reviewing our website to come up with a great story about our Ergo 21 Seat Cushions. His quality of work demonstrates his vast amount of experience he has in this field. Read Ergo21 story here. 

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Chad Beauchamp, CEO, REPAIR Sports Institute: “It has always been my passion and dream to own my own business. One of the challenges has been how to get my unique and exciting brand out to the world. When I met Rick, it immediately got me excited to chat with him and tell him my story. The process was enjoyable discussing my business plan with Rick and once again got me excited about my path to success. The end result was more than I could ever have expected and made me very grateful to show my friends and family. California Business Journal and Rick Weinberg get 5 stars. Read article here.

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Jevon Perra, President, Perra Loans: “I am very pleased with the article Rick Weinberg wrote on me and my business. Normal people don’t normally get the chance to have a highly-experienced writer take their life experience and turn it into an intriguing story that others would want to read. Even better, Rick was able to help translate the unique areas of my life into a convincing storyline. It was a lovely medley of life and business.” Read article here. 

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Guillermo Cornejo, Owner, Riders-Share.com:  “Rick’s article was very eloquent and made the story of my company a lot more compelling than I thought was possible. The process was fast and easy, and the interview technique captured elements of the story I did not know were so important.” See Riders-Share article here

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Linda Lewis, ReverseWithLinda.com: “Before I even got to know Rick, I spoke with a couple of his raving fans. They were very enthusiastic about his talent as a journalist and loved working with him. Rick displays incredible enthusiasm about his business. He strongly believes everyone has a story. I could hardly wait to have him write an article for me. I am very impressed with the results and anxious to share the article. It has already received several very positive comments. Rick was great to work with and he made the process very easy.” Read Linda Lewis’ story here

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Chris Steely, Founder, Managing Director and President, GPS Business Group: Rick Weinberg wrote an amazing article on me in California Business Journal that completely exceeded my expectations. Rick is easy to work with. He distills and publishes amazing content very quickly and effectively. Read story here.

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Pascale Rothman, CEO, UEvolution: “Rick Weinberg is a very personable and gregarious writer, editor and reporter. He made me and the rest of the UEvolution staff and members feel totally comfortable sharing their personal stories and goals. The well-written, truthful article he wrote about UEvolution captures the essence of what we have and will continue to create in the fitness and wellness industry.” Read UEvolution story

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Albert Alan Aizin, President of Advanced Planning Financial: “In life, it is truly rare when you meet a person who is more passionate about your business than you are. Rick is one of those individuals. During the interview, I was impressed with the quality of questions he asked as well as his excitement and enthusiasm about our business. He cared and wanted to understand what sets us apart from other Wealth Advisory Firms. Rick is one of the best reporters and writers we have ever worked with. We highly recommend him for any company looking to increase their footprint or create a buzz surrounding their business. Rick is well informed and knows the right questions to ask in order to make a good story GREAT! He is a quality individual and a person of high integrity. Rick, we look forward to having you write another story about our firm in the future. Your hard work was much appreciated!” Read Albert’s story here

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Vickie Wong, artist: “Rick came highly recommended to me as a writer. I didn’t know what to expect when I had Rick do a story on me and my sister and our artwork. We had never been interviewed before. But Rick, in his professional style, came so prepared for the interview and asked us in-depth, provocative, insightful questions that really made us think. His questions elicited some thoughtful comments from me and my sister that Rick worked perfectly into his story. We were shocked when we read the story and saw the design of the article. It was amazing. We were blown away. The article could not have been written better had it appeared in the New York Times, LA Times or some of the high-end luxury magazines in the area like Coast Magazine and Riviera Magazine. Which isn’t a surprise since Rick worked for the New York Times. To say the least, we were very pleased with the story. The article was really important to me, too, because I wanted to have the memory of the artwork me and my sister created in words, not just in art.” Read Pop Shui story here

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Claudine Maltese, owner, Maltese Catering: “Rick Weinberg’s story did wonders for my catering business. My business was just starting out when Rick did his story and it helped catapult my business to another level. It was like a B-12 shot. When people read the story Rick wrote, they were just blown away. I got new business right on the spot. [Prospective clients] didn’t even bother to look at someone else [another caterer]. They were so impressed with me and the way I was depicted in the story that they became clients right then and there. It was great. Without that story, my business would not be where it is today. There is no way I could have received the value with an ad versus the story. It worked out perfectly for me.” Read Claudine’s story here

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Dennis Midden, owner, BrewBakers: “Rick was first person to ever do a story on BrewBakers — and since his story we’ve had articles in the LA Times, Orange County Register, FOX TV, KTLA Channel 5 and Orange Coast Magazine. And Rick’s article is easily the best of the bunch. I have it framed. He truly captured the essence and feel of BrewBakers. He went out of his way to write the best story possible to help me and my business grow. He came to BrewBakers several times to interview different people and really portrayed the beauty of what BrewBakers is all about. There is no way anyone could have written a better story on us.” Read BrewBaker’s story here

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Cynthia Ferguson, Focal Point Imaging: “California Business Journal is a respected media source that provided our company that much more credibility when we share the article Rick wrote with our prospective clients. Rick is a pleasure to work with and he has excellent interview and writing skills. He brings a passion to business journalism that I appreciate it, and his follow-through skills are exceptional. I am pleased we met and the end result is a powerful marketing tool. It worked!” Read Focal Point story here

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Teri Sawyer, T&Co. Marketing, PR & Social Media, www.TandCo.me: Rick, thank you again for the great article on Richard Franzi and his Critical Mass for Business CEO Peer Groups. Your article totally exceeded my expectations for the quality of content and your impactful writing style.  You captured Richard’s enthusiasm for his CEO groups, his unique ability to help CEOs through the power of peer learning, and his ability to apply his knowledge and experience having been in their shoes. Great job! Read Richard Franzi’s story

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Faye Kitariev, M. A. author of Choreography of Awakening: “Rick Weinberg wrote an article about my business, myself and my book, Choreography of Awakening, for the California Business Journal. The article was very well-written and captured the message I wanted to share with the readers. It generated a great amount interest and praise from the readers as well. Rick is an insightful writer with a lot of experience, enthusiasm and positive energy. He grasps the essence of what your business is about and brings it forward in a way that is relevant to your audience. I highly recommend Rick’s service for the marketing needs of your business.” Read Faye Kitariev’s story here

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Bob Pond, owner, CerTech Gels: “I was incredibly happy with the story Rick wrote for me on CerTech Gels. I could not have asked for a better article. Not only did Rick portray me well, but he also positioned the product perfectly, backed up with quotes from actual people who have used the product and watched it perform wonders right before their eyes.” Read CerTech Gel story here

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Kris De La Pena, Associate VP, Ameriprise Financial Services: “Rick was a gem to work with. Not only did he make the process very easy on my end, but he was able to craft a masterful article that portrayed me in a favorable light. I would recommend anybody that has a story to tell or a service to sell to speak with Rick.”  Read Kris’ story here

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Lee Garrard, President, Dance Masters of America: “I was astonished when I read Rick Weinberg’s story about Dance Masters of America. It was perfect — just the way I wanted it to come out. It could not have come out better. At the time, no one had written an article about us even though we had a great story to tell. I wanted to convey in the story that DMA certified teachers not only prepare students seeking professional dance careers through the highest-quality dance technique, but they also educate students in other areas of life. We give them a confidence and a presence that they do not receive elsewhere. Rick captured that ideally. His story gave us legitimacy — a stamp of approval. It was incredibly well-written.” Read Dance Master’s story here

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Suzan Nascimento, co-owner of European Personal Chef, Inc.: “We were so impressed by Rick Weinberg when we met him that we just had to have him write a story about our business. He presented himself so well and professionally, and we were really impressed by his organization and knowledge of our industry. He showed he really did his homework before interviewing us. And he was so meticulous when interviewing us and going out of his way to interview some of our best clients. Those quotes wound up being some of the best in the article. He dug really deep in our backgrounds, too, and came up with great, insightful information when Julio was in the military in Portugal. I was surprised at the quality and depth of his questions. He wanted to know everything! Rick wound up writing a great story about us that really helped us in our business.” Read Euro Chef’s story here

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Judy Slaton, manager, Purple Feet Winery:  “Rick Weinberg’s article on Purple Feet turned out wonderful! It was THE perfect story for us and it generated additional business for us immediately. We could not have asked for more. Rick is a first-class journalist and a very gifted writer and interviewer. He is so prepared it’s amazing. He is so passionate and enthusiastic about his work and his clients. He came to Purple Feet numerous times to interview us and our clients. He is very meticulous. He went will beyond our expectations and delivered a story that is priceless.” Read Purple Feet’s story here

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John Mahoney, Vice President, Secular Funding: “Having spent my career in the mortgage loan industry, I knew first-hand that it would be near impossible to have a story ever written about my company. We had hired many different people and no one could get a story written about us, even though we had a unique, inspiring story to tell. So when I heard about Rick Weinberg, I knew he would be the ideal person to write an article about us. Even though we paid for the article, I knew it had tremendous value because of Rick’s journalism background. I knew we’d have a great article written on us. And we did. Rick’s article was unreal. He captured our unique story better than anyone could have. Some people frown upon paying for an article. I didn’t at all. We generated a tremendous amount of new business because of that article. It was well worth the investment. Our sales people utilized the story to help our business grow. When they gave it to people who were shopping for a mortgage or a refi, and they wound up choosing us many times because of that story.” Read John’s story here

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Linda Langgle, California Community Colleges: “Rick did a fabulous job on the story he wrote about California Community Colleges and the training and educational programs we put together for local businesses. We didn’t know where to turn to promote and market these programs — then I met Rick Weinberg. And when I heard him discuss his journalism career and that he writes articles on all types of topics, it hit me — this is the way we can promote our programs … through a story written by Rick. And he wrote a magnificent article. He really captured what we had accomplished and the impact of the programs. Rick’s high-quality of writing really came through in the story. It’s no surprise he worked for the New York Times and FOX. He’s a terrific writer. There’s no way a better article would have been written, even if it was in the LA Times. The article really helped promote our program and create a nice buzz about it.” Read the story here

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Barbara Delgleize, owner, Real Estate Management Services: “I met Rick a number of years ago when I was looking to do a magazine article about me and the success of my business. What I really appreciated about the article is that it was really written just as we discussed it. He made me feel that I was really heard. I believed if I felt this way so would my clients.”

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Additional testimonials about Rick Weinberg’s Body of Work from ESPN and FOX to AP and the New York Times.

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Tom Riley, Executive Producer, ESPN: “Rick Weinberg is one of the best sports news-breaking reporters – and investigative reporters – I ever worked with. At FOX Sports, Rick was the best news-breaking reporter we had. He broke numerous major stories in his “Press Box Insider” segment, including Cal Ripken Jr.’s official move to third base and Mike Ditka being named Head Coach of the New Orleans Saints. Every week, it seemed, Rick was breaking another major story for FOX. As a feature and investigative reporter, Rick was one of the best. He conducted some of the most compelling and riveting interviews we aired at FOX. Some of the most provocative was Darryl Strawberry, Albert Belle, Kirby Puckett, Roberto Alomar, to name a few. He was the only reporter in the country getting exclusive interviews with Albert Belle, who was baseball’s biggest bad boy at the time. Rick was the only reporter Belle would talk to. Rick’s Darryl Strawberry interview had people in tears, not to mention Darryl himself. Rick is one of the most well-prepared and organized interviewers I ever worked with. He always did his research and had a list of questions that even surprised me.”

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Tom Baldwin, Associated Press Bureau Chief: “… In a long career filled with remarkable and compelling stories, Rick Weinberg provided me with one of my best tales. He was a junior at Suffolk University when he walked into AP to inquire about writing and reporting for us. We required everyone to take a writing test. When Rick finished, I poked my head into the room and told him we’d have his results in a week. One week later to the second, Rick showed up at my desk saying, “Mr. Baldwin, you said you’d have my test results in a week,”  and as he looked at the clock on the far wall, he turned back to me and said, “And it’s exactly one week right now.” To say the least, I was quite impressed and surprised. Anyway, Rick did well on the test and I told him that if he came up with a good story idea, call me and I might buy it. I could tell he was dejected. Now this is where the story gets good: when he took the subway home, he spotted a young man playing the sax and people dropping quarters into his instrument case. So Rick begins interviewing people and then the sax player, who turned out to be a student at Berkeley School of Music who needed extra money. Rick then goes home, writes a 500-word article, and returns to my desk a few hours later and says, “OK, so how much will you pay for this?” I was astonished. I read the first few paragraphs, looked up and said, “I’ll give you $50 for it.” That’s the day Rick Weinberg began his career with AP. I love telling that story. I often told that story to young reporters to show them what it takes to stand out, to be special. Rick had good creative writing skills and a bulldog journalist personality, but like most young writers and reporters, he had a lot of work to do to get better — and he did. He always kept in touch with me and I’ve thoroughly enjoyed following his career.

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Peter Gammons, Baseball Hall of Fame sportswriter for the Boston Globe and ESPN: “I’ve known Rick Weinberg for 25 years. He’s an outstanding reporter, writer and editor. I met Rick when he was a young college student covering the Red Sox. He was really gung-go, a real aggressive, relentless reporter for such a young kid. As he evolved in his career with the New York Times, SPORT Magazine, ESPN and FOX, Rick demonstrated his versatility and talent to break stories and write long, compelling feature stories where his subjects really opened up to him and provided great, insightful information.”

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Rich Rosenbush, Executive Editor, New York Times: “Rick is an excellent journalist whose writing style is wonderfully creative, compelling and insightful. He is a marvelous interviewer who knows how to ask the right questions and to elicit the most compelling, thoughtful and in-depth answers. He digs in deep to uncover the best and most provocative story. And he is terrific at breaking big news stories because he is tough, experienced and relentless in his pursuit of a story.”

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Mark Shapiro, Vice President, ESPN: “Rick Weinberg is one of the finest individuals I’ve ever met – and he is one of the best reporters, writers and insiders I had the pleasure of working with. When I produced the Jim Rome Show for ESPN, Rick was a regular weekly on-air contribution to the show. He provided great, insightful, controversial and provocative information on major league baseball, the NFL, NBA, boxing and the NHL on the show. It was quite amazing to encounter someone who had sources all over the sports world, enabling him to provide great inside and compelling information on the four major sports. Every week, he provided great nuggets of information about upcoming trades, free agent signings, who’s going where. He did a great job for the show.”

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Jim Rome, Sports Broadcaster: “I loved it when I knew Rick Weinberg was going to be on the show. I knew he’d come on with something strong. I knew he’d ‘bring it.’ And he always did.”

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Tim Mead, Vice President, Los Angeles Angels: “Rick is one of the best, most professional and nicest people I have ever come across in my career. I first met Rick when he was the Angels’ beat reporter and I watched him go on to the New York Times, ESPN, FOX and the two best sport monthly magazines around, SPORT Magazine and Inside Sports Magazine. He was an outstanding reporter and writer with integrity, principals and honesty. He was always candid, up front, and always on the mark with his stories and reporting.”

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Dan Jamison, Editor, Investment News: “Rick was a tremendous reporter, writer and editor for our magazine. I was amazed at Rick’s transition to cover Wall St. His reporting skills were unquestionably excellent. Before he came to Primedia, Rick’s background was primarily in sports and sports business. Rick’s sports business reporting is what attracted me to hire him for our magazine. It wasn’t going to be an easy transition but Rick did it seamlessly. It was like he had being covering Wall St. and finance for years. He didn’t miss a beat. He not only conducted provocative interviews, but he was relentless in his pursuit of securing difficult interviews with such high-ranking Wall St. and financial people as the head of the Securities and Exchange Commission Arthur Leavit and Harvey Pitt. These guys did not like talking to the media but Rick got them both. He also developed a relationship with former Merrill Lynch CEO Stanley O’Neal and was able to break numerous stories about Merrill Lynch. As a writer, Rick penned some of the best and most thought-provoking articles during my tenure at the magazine. It was a great and exciting pleasure to work with Rick.”

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Gary Dagempat, Publisher, Fairway Media, Los Angeles Lifestyle and Golf Magazine: “When I decided to start my own magazine, the first person I thought of to be our Editor was Rick Weinberg. It was a no-brainer. I had worked with him at another golf publication and got to know him well. His honesty, integrity, class and professionalism easily stood out. And it grew from there. All Rick cares about is his family, work and doing a great and thorough job in everything he does. As Editor for Los Angeles Lifestyle and Golf Magazine, Rick did a magnificent job. He wrote our cover story for nearly every issue on such personalities as Oscar De La Hoya, Rick Fox (with the Lakers at that time), Rick Dees and even the Mayor of Los Angeles, Richard Riordan. In all those cases, and others, Rick conducted great interviews and wrote terrific articles. He even wrote a back-page column in each issue. As an editor, he was outstanding. He made every story better and wrote excellent and creative headlines and captions. When we evolved into television, who was there to do the on-camera interviews and be the ‘face’ of the show? Who else but Rick. And he did a great job there too. No surprise considering his career in newspapers and TV. He’s just a great and versatile journalist who can do it all.”

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Kelly Garrett, Editor, SPORT Magazine: “Rick Weinberg was the best reporter on the SPORT Magazine staff. His reporting skills were invaluable to us. At the time, our staff was comprised of people who were good researchers and feature writers. They did not have the background Rick did in daily newspaper reporting. He took our level of reporting to another level.”

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Johnette Howard, Journalist, ESPN and Sports Illustrated: “Rick Weinberg is one of the best writers and editors I ever worked with. He is the rare editor who has the skills to see what needs to be done, and the writing ability to show you, when necessary, exactly how to do it. He is especially good at finding flaws in long, complex pieces, and getting writers to perform at the highest level they’re capable of. I’d trust him with anything I’ve written.”

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Loy Maxon, Executive Producer, FOX Sports: “Rick Weinberg is a superb journalist and reporter. As a career newspaper and magazine reporter, he made an amazing and smooth transition to TV as an on-air reporter. He became a natural. I produced his weekly segment called ‘Press Box Insider’ and every week he came up with tremendously insightful stories for the segment. He was breaking a big story every week or two. He turned the segment into a ‘must-see’ portion of FOX’s regular nightly newscast. He worked amazing hard to become one of the best and most influential ‘insiders’ in sports television. It was fantastic to work with him. He was so thoughtful and kind to the production staff. A lot of times, the talent separated themselves from the production crew. Not Rick. He was one of us. He believed we were a total team. He even helped carry equipment, pack it up and set it up. On-air talent seldom, if ever, do that. But Rick made a conscious effort to make everyone feel important. He thanked me several times for making him and his segment ‘better’ and he actually asked the Executive Producer of the show to have my name included in the segment’s introduction. As Rick told me numerous times, ‘You deserve the credit.’ I appreciated that so much. He cares a lot about other people. I have the greatest amount of respect for Rick and would love to work with him again anytime.”

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Evan Cooper, former Editor in Chief, On Wall Street Magazine, current Editor, Investment News: “Rick Weinberg is a solid business reporter and features writer. His work always impressed me when he worked for competing financial magazines. From the time I started reading him regularly, in print and especially online, I was hoping to lure him over to my staff. It finally worked – and he did a marvelous job for us. He’s full of good ideas and he executes them extremely well. He works very hard and is 100% focused and devoted to the task at hand. Every time I tried calling him, he was on the phone, calling or interviewing sources. He also has a great personality with position energy and a ton of enthusiasm and passion.

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Ken Leiker, Editor in Chief, Inside Sports Magazine: “Rick is a highly-skilled and versatile writer and content provider who consistently delivers quality work. Rick’s work consistently stands up to fact-checking and needs minimal editing, and he typically delivers ahead of the deadline. Rick is a true professional who should be considered for all work involving writing and editing, both print and digital.”

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